CELINE Influencer Unboxing

Packaging Design, Storytelling, Luxury Brand Unboxing Experience


2024

CELINE 80th Anniversary
Influencer Unboxing Experience

1. Packaging Design
2. Hotel Themed Elements
3. Narratives Unboxing
Founded by Céline and Richard Vapiana in 1945. By looking back to their history, the year 2025 will be their 80th anniversary. 

This project is to create an influencer unboxing experience with narratives. As Céline moved into its new headquarters at 16 rue Vivienne, which was built in 1653, the Hôtel Colbert de Torcy was steeped in the history of Paris.

By incorporating the location of CELINE’and history, I developed a narrative of a weekend getaway experience at their headquarters with hotel-themed elements.




Unboxing Experience


© 2025 YUTING CHEN, NEW YORK.
ychen789@pratt.edu
(929) 330 1401
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