ER
Branding, Product Design
2025
ER
Branding
1. Qualitative Research
2. Temple Guidance App
3. Website Design
ER
Branding
1. Qualitative Research
2. Temple Guidance App
3. Website Design
ER is a wellness brand that turns everyday objects into emotional check-in points. Inspired by the often-overlooked struggle of naming emotions, ER blends design and mental health into soft, approachable tools for daily reflection.
ER DAILY OBJECTS
Each object is taken from the most common daily habits like checking the time, looking in the mirror, turning off the light, plugging in and sitting.
DEFINITION OF ER
ER is more than just an emergency room, it's emotional recognition, empathy room, expression ritual, everyday reflection and more. ER also represents a moment of hesitation
ER POSTERS
To catch the public's attention by enlarging daily objects.
ER BRAND GUIDELINE
The ER logo used calligraphic E with a rounded R to form a five-petal flower symbolizes growth, vulnerability and a little hesitation.
5 STEPS TO RECOGNIZE EMOTION
Pairing up with daily habits to create a process of guiding people who struggle with recognizing their emotions to practice it stress free.1. Notice - Just checking in
2. Identify - Reflect the layers
3. Name - Flip the mood
4. Express - Feel the current
5. Reflect - Sit on it
ER STICKER COLLECTION
It’s more than just accessories, it works as a subtle daily reminder. .
ER PAMPHLET + BUSINESS CARD
The pamphlet explains what is ER and how it work along with business card on the back.
OVERTH!NKER AND FRAGILE TOTE
Transforming the daily reminder into merch that are practical for people.