Nature Within Typeface

Non-computer Typeface, Typography, Rebranding

Nature Within Typeface

Inspired by Japanese Brand - Botanist
I started my research with the brand story, and further developed a physical typeface that changes through the environment.

  • BOTANIST = An expert in the scientific study of plants.
  • Live in harmony with nature.
  • Formulated with carefully selected plant-derived ingredients that are kind to both people and the earth.


Using natural elements as an element of the typeface, I further designed posters and packaging for the brand. 
  1. Using non-computer typeface for toiletries 
  2. Cutout font with nature element as background by taking pictures
  3. Tagline - Embrace the Nature Within


︎︎︎ Shampoo - Mint
︎︎︎ Skincare - Citrus








 
The packaging design of mint shampoo included a leaf shape to show the nature of the brand.
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ychen789@pratt.edu
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