wrap, snap, and go


Parkbrella is a recyclable, eco-friendly brand for umbrella bags. 

Using 2-ply econylon to endure the rain. 

Customers borrow it as they walk in the store and return it as they walk out, just like the shopping bag provided in the store.


    




Posters




Parkbrella Pop-up Event

offline engagement

Parkbrella Pop-up to raise awareness about plastic



Goals


  • Learn about single-use plastic
  • To raise people's awareness
  • Brand story- why parkbrella
  • Engagement- tag & follow @parkbrellanyc on social media (story or post) to get 1 free parkbrella bag
  • Personalized your parkbrella bag

    for promo video and bts!




Parkbrella Bag Design Sketches



© 2025 YUTING CHEN, NEW YORK.
ychen789@pratt.edu
(929) 330 1401
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